There’s always new innovation popping up but is it TOO much?
the chicken/egg question of supply & demand! Definitely oversaturated for the planet, but then again, I did just buy 4 new lipsticks so…
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Right? I think for those of us that are “beauty obsessed” we’ll never look at it as oversaturated but I can understand the other side for sure.
Agree! I think there is a lot of me-too stuff that’s unnecessary but I love all the new brands and trends happening
For me, yes. It’s a bit much to keep up with.
I agree. The beauty industry is an oversaturated place! For me, I get very excited when I see my favorite brands (even if I’m not actively purchasing at the moment) crush it on marketing strategy or who generate that influencer buzz!