With all the self-care talk, are the often overly-curated brand visuals still causing unrealistic expectations/comparisons?
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THISSSSSS!!! I definitely believe that self care has taken a turn .The overly-curated visuals we see from brands can still quietly reinforce the idea that wellness and beauty need to look a certain way. It’s like we’re being told to relax and take care of ourselves—but only if it fits a certain aesthetic. Real self-care is messy, personal, and definitely not always Instagrammable. I think it’s important we keep talking about that contrast so we can normalize all the unfiltered, imperfect parts too
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The beauty industry has such a powerful impact on people, whether it be for the good (embracing individuality, confidence boosting & self-expression) or the bad (unrealistic expectations, self-doubt, & comparison).
When it comes down to it, people like beautiful things, and everyone has their own interpretation (“Beauty is in the eye of the beholder” philosophy) It’s a journey we go on to embrace our own uniqueness and beauty, and embrace the beauty of others.
I agree that it’s refreshing for the beauty brands who are as transparent as possible. They talk about the taboo’s or unfiltered stories and use their platform as a way to educate…on top of having great products! This can look different for any beauty brand, but offering value wether it be through sustainability, a wide range of representation in complexion products, showing skin conditions, it’s just powerful and a given at this point to have a successful brand (plus, people can relate or be inspired).
Also, I can appreciate brands who have nicely curated visuals, because it is their take/self-expression, and identity in an overly saturated industry. It’s a way for them to offer a good first impression to a consumer, especially in a digital world.
While I know brands can’t be everything, to everyone, I’d like to at least see them create a brand that is more than just selling a product, but creates a story and is open to embracing every form of beauty.
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I saw this thing where people have started taking pics of themselves with tiktok filters to their derm/plastic surgeons, which I guess is better than bringing pics of celebrities to the surgeon like I guess people used to do? But as someone who adores the quirks in others that make them unique, it breaks my heart that what we’re made to feel is a glow up is often at its core fitting into a mold or formulaic idea of beauty. Not to say people should not do to their bodies whatever makes them feel better, more confident, or more like themselves (do your thing, truly!!!) but if there was a larger focus on finding beauty in each person’s individuality I think we would all be happier.
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fully agree with having nicely curated visuals that tell a story, it shows consumers right away what the vibe and philosophy is… I feel like Hailey Bieber’s rhode was so successful in part because of this
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