Is the industry having the opposite effect on mental well-being?

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With all the self-care talk, are the often overly-curated brand visuals still causing unrealistic expectations/comparisons?

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THISSSSSS!!! I definitely believe that self care has taken a turn .The overly-curated visuals we see from brands can still quietly reinforce the idea that wellness and beauty need to look a certain way. It’s like we’re being told to relax and take care of ourselves—but only if it fits a certain aesthetic. Real self-care is messy, personal, and definitely not always Instagrammable. I think it’s important we keep talking about that contrast so we can normalize all the unfiltered, imperfect parts too

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The beauty industry has such a powerful impact on people, whether it be for the good (embracing individuality, confidence boosting & self-expression) or the bad (unrealistic expectations, self-doubt, & comparison).

When it comes down to it, people like beautiful things, and everyone has their own interpretation (“Beauty is in the eye of the beholder” philosophy) It’s a journey we go on to embrace our own uniqueness and beauty, and embrace the beauty of others.

I agree that it’s refreshing for the beauty brands who are as transparent as possible. They talk about the taboo’s or unfiltered stories and use their platform as a way to educate…on top of having great products! This can look different for any beauty brand, but offering value wether it be through sustainability, a wide range of representation in complexion products, showing skin conditions, it’s just powerful and a given at this point to have a successful brand (plus, people can relate or be inspired).

Also, I can appreciate brands who have nicely curated visuals, because it is their take/self-expression, and identity in an overly saturated industry. It’s a way for them to offer a good first impression to a consumer, especially in a digital world.

While I know brands can’t be everything, to everyone, I’d like to at least see them create a brand that is more than just selling a product, but creates a story and is open to embracing every form of beauty.