It’s Official! 
Rare Beauty by Selena Gomez is launching at Ulta Beauty nationwide and online starting February 1st, 2026. They will be available now at all 1,500+ Ulta Beauty stores and Ulta.com.
A statement from Kim Magee, Chief Sales Officer at Rare Beauty below:
“Expanding into Ulta Beauty gives us an opportunity to reach an entirely new audience while staying true to our founding mission of breaking down unrealistic standards of perfection. We’re excited to continue to share this message and bring our fan favorite products to new customers,” (source: premiumbeautynews)
Who else is excited for this launch?!