On January 27th, 2026, beloved makeup line Pat McGrath Labs is heading to the auction block via Zoom to be sold to the highest bidder. Being put up for sale by investor Hilco Global, the beauty brand has been causing speculation for the last few months that it would be chopped up to be sold for parts.
Could you tell something was happening behind the scenes?
From a brand perspective, did it seem like anything was wrong?
Let us know below!