# The Business of Beauty **URL:** https://community.beautimod.com/c/the-business-of-beauty/10.md [Latest](https://community.beautimod.com/latest.md) · [Categories](https://community.beautimod.com/categories.md) · [Tags](https://community.beautimod.com/tags.md) --- ## [Estee Lauder Potential Portfolio Restructure](https://community.beautimod.com/t/estee-lauder-potential-portfolio-restructure/123)
**Author:** [@AmandaB](https://community.beautimod.com/u/AmandaB)\ **Replies:** 0\ **Last updated:** [January 27, 2026, 4:18pm UTC](https://community.beautimod.com/t/estee-lauder-potential-portfolio-restructure/123 "2026-01-27T16:18:33Z")
Let’s take a deeper dive into this topic from the bMod Breakdown IG post! Check out this link for other industry news that can also be found in the beautiMod forum! Estée Lauder Companies is pursuing a portfolio restru… --- ## [Tree Hut’s New Rebrand](https://community.beautimod.com/t/tree-hut-s-new-rebrand/122)
**Author:** [@AdrienneLuz](https://community.beautimod.com/u/AdrienneLuz)\ **Replies:** 0\ **Last updated:** [January 23, 2026, 4:41pm UTC](https://community.beautimod.com/t/tree-hut-s-new-rebrand/122 "2026-01-23T16:41:04Z")
Tree Hut’s new rebrand is causing a stir online… The brand officially rolled out its rebrand on December 26, 2025, and many longtime fans aren’t thrilled with the new look. Across social media, reactions have been mixed… --- ## [Secondhand makeup markets exist?!](https://community.beautimod.com/t/secondhand-makeup-markets-exist/109)
**Author:** [@botanicalroots](https://community.beautimod.com/u/botanicalroots)\ **Replies:** 3\ **Last updated:** [January 20, 2026, 5:16pm UTC](https://community.beautimod.com/t/secondhand-makeup-markets-exist/109 "2026-01-20T17:16:06Z")
Just found out a secondhand skincare marketplace called YouFromMe exists and this makes me so happy. I have been feeling so guilty about the giant bag of barely used not-bad-just-not-for-me makeup and skincare under my b… --- ## [Pat McGrath Auction Sell-Off?!](https://community.beautimod.com/t/pat-mcgrath-auction-sell-off/120)
**Author:** [@JBNY](https://community.beautimod.com/u/JBNY)\ **Replies:** 0\ **Last updated:** [January 15, 2026, 5:14pm UTC](https://community.beautimod.com/t/pat-mcgrath-auction-sell-off/120 "2026-01-15T17:14:04Z")
On January 27th, 2026, beloved makeup line Pat McGrath Labs is heading to the auction block via Zoom to be sold to the highest bidder. Being put up for sale by investor Hilco Global, the beauty brand has been causing spe… --- ## [Rare Beauty is Launching at Ulta! 🧡](https://community.beautimod.com/t/rare-beauty-is-launching-at-ulta/117)
**Author:** [@AdrienneLuz](https://community.beautimod.com/u/AdrienneLuz)\ **Replies:** 0\ **Last updated:** [January 14, 2026, 8:59pm UTC](https://community.beautimod.com/t/rare-beauty-is-launching-at-ulta/117 "2026-01-14T20:59:28Z")
It’s Official! :orange\_heart: :megaphone: Rare Beauty by Selena Gomez is launching at Ulta Beauty nationwide and online starting February 1st, 2026. They will be available now at all 1,500+ Ulta Beauty stores and Ulta.c… --- ## [Nail culture, salon culture 💅🏻](https://community.beautimod.com/t/nail-culture-salon-culture/81)
**Author:** [@citrus.skin](https://community.beautimod.com/u/citrus.skin)\ **Replies:** 2\ **Last updated:** [August 25, 2025, 3:04pm UTC](https://community.beautimod.com/t/nail-culture-salon-culture/81 "2025-08-25T15:04:13Z")
Found the cutest nail set at Urban Outfitters (of all places!) the other day and realized how pervasive the press on nail industry has become. Do you think we’re losing a sense of community or letting go of a cultural t…